Target Plaid

In the fall of 2015 Target launched a plaid collection that included products across home, apparel, beauty, grocery — the works. To accompany the campaign videos we created stop motion ‘Verb Videos’ that showcased the range of plaid products in playful ways.

Agency: Mother New York.
Creative Director: Chris Shipman
Motion Graphics: Drake Miller
Producer: Gulshan Jaffery

Director: Matthew Donaldson
Prop Stylist: Meg Czerwinski