Casper Wave

For the launch of Casper’s premium ‘Wave’ mattress we developed a body of work called The Human Mattress, and began production on a video that involved dance choreography and bodysuits. Ultimately, that did not come to life, but we did capture some beautiful photography and preroll video. The final work successfully differentiated the Wave from the standard Casper mattress and their illustration based creative. The creative ran in print, on the website in select digital placements.

Creative Director: Huy Vu
Team: Mariel Cruz & Jarrod Barretto
Photography: James Tolich
Set Design: Danielle Selig
Producer: Cheryl Masaitis