New York Times Store

Over 25% of the users shopping at the New York Times Store are 25-35. We wanted to inspire this younger demographic to not only read The Times, but wear it too. So we photographed New Yorkers on the streets of New York wearing our New York Times apparel, to show them how it can be done. 

Store Creative Director: Ed Nacional
Photographer: Collin Hughes
Stylist: Savannah White
Casting & Production: Artifex Productions