Target Back to School
Social Campaign
Our Target Back to School campaign for fall 2019 played on the School List, so for social we created the Individualist Lookbook. We asked our cast to put together their dream first day looks and captured their unique styling and personalities in a series of stills and videos.
In addition to the on-figure lookbook shoot, we captured product still life imagery and gifs that also ran in digital and social placements in the lead up to BTS.
Lifestyle Photographers: Jimmy Marble & Jesse Chamberlain
Still Life Photographer: Lacey & Alastair Casey
Prop Stylist: Randi Brookman Harris
Food Stylist: Meg Czerwinsk
Agency: Mythology
Creative Director: Chris Shipman
Team: Marisa Aveling, Elizabeth Dilk & Will Sawyer
Producer: Kenny Farrell
